Holman Bible Iron

Steel Beam Vernacular has been generally interested in the incorporation of metal into vernacular architecture. With Frank Furness as a pioneering figure, Philadelphia is well endowed. But I think I have ran into the grandest iron installation. It carries the masonry load of the whole facade (four stories) and opens up the first story in order to reveal the merchandise to the viewer. In this case, the merchandise is .... bibles. Philadelphia used to be the publishing capital of the U.S. before New York took over in the 20th century. The most profitable best seller was naturally the Bible, and Andrew J. Holman was one of its manufacturers. The Holman Bible Factory was designed by the Wilson Brothers in 1881 and located at 1222-26 Arch St (see here for details). The cast iron piers incorporate decorative elements from the brick facade (rosettes, mouldings, rustication, etc.) and dramatically express the pneumatic forces (notice Furness's trick of double-piled columns that refer to steam machinery). The iron facade is unique also in that they taper in at the base, making the building tilt towards the street. I had to stop for and take stock of the piers' complex elements.